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Last year, the Philippine furniture industry decided to come as one, merging three sourcing shows into a single exhibition. This March 2012, witness once again how this design capital is pushing itself towards new heights.

"It is our goal to present a bigger and better show, to provide solutions to every buyer's need. This is why we are delighted to present the collaboration of the three leading events for the design and lifestyle sector in the Philippines that will be held together under the umbrella of Manila FAME International from 14 – 17 March 2012, at the SMX Convention Center, Manila, Philippines." CHRISTINA GASTON, Exhibit Chairwoman, Cebu Furniture Industries Foundation, Inc. (CFIF)

"Without a doubt, I believe the Philippine furniture industry is on its way back to the top. We might not be here to see it for ourselves but we were part of the few who took the chance because we had a vision. We have the opportunity to contribute to the creation of something great, something larger than ourselves. That time is now." EDUARDO ZULUAGA, Exhibit Chairman, Chamber of Furniture Industries of the Philippines (CFIP) – National

CHRISTINA GASTON, Exhibit Chairwoman, Cebu Furniture Industries Foundation, Inc. (CFIF)

EDUARDO ZULUAGA, Exhibit Chairman, Chamber of Furniture Industries of the Philippines (CFIP) – National




From 10 to 14 Feburary 2012, Cebu exporters of gifts, toys and housewares will be exhibiting a new line of eco-inspired collection in Ambiente, the most important consumer goods trade show in Europe.

Cebu GTH exporters are moving into the emerging eco-markets of Europe to servce the rising demand for sustainable lifestyle products in global markets. As part of the supply chain of international retailers, Cebu GTH exporters are making their contribution felt with regard to reducing the impact of their products on the environment.

Natural materials become the starting point for building its new collection of gifts, toys and housewares (GTH). Cebu GTH manufactures and exporters are harnessing these materials abundant in the country in coming up with products that are not only attractive and functional but also sustainable.

Sustainable living is the key force driving Cebu GTH exports to develop new eco-inspired products lines. Living hte sustainable life requires poducts that make sustainable living possible. For this reason Cebu GTH exporters are launching eco-inspired products in Ambiente in 2012.

The beautry of sustainable living is not only in the materials used but also in the way products are recycled and re-used. The whole life cycle of a product is taken into consideration in creating GTH products considering high consumption frequency measure sto minimize hte impact of production and products to the environment.

A new sustainable lifestyle is emerging and the Cebu GTH exporters are happy to be able to participate in this global call for sustainability by creating new lines of eco-inspired products.



The Kagikan Project, a tie-up between the Cebu Furniture Industries Foundation, Inc. (FCIF) and Epoch, is brining a fresh twist to Philippine furniture by bringing international designers back to their Filipino roots. One of them is Daniel Latorre Cruz.

Having lived in England for most of his life, Daniel sets out to explore the side of his identity which can only be truly experienced in Philippine soil.

As an artist, Daniel's work is characterized by its ability to surprise: a peice of rock, with its jagged edges, may contain something valuable; a classical chair, collecting dust, becomes something new, playful, flexible. His inspiration springs from his travels, interactions with people, and personal experiences. All of these, when turned into his latest piece, translate into true art form.

Daniel admits that his heritage servers a great source of inspiration for his designs and that his experience here in his homeland has provoked his need to give back. Daniel collaborates with Obra Cebuana, Coast Pacific, Stonesets, and Hacienda Crafts for the Kagikan Project.

Designer in Focus



The Cebu Furniture Industries Foundation, Inc. is pumping new blood into the industry through the Student Internship Program (SIP). Now on its fourth year, the SIP trains and exposes young designers to the requirements of the furniture and furnishing industry, engaging them in actual work experiences.

The program has three components. One is the industry internship which allows participating CEBUNEXT and CFIF member companies to host design interns who are on their junior or senior years. Through this, the CFIF is paving the way for young talents to be mentored and taught the art of the discipline before they formally become part of the industry. This also becomes part of the participating companies' corporate social responsibility.

Under the guidance of their host companies and their professors, the students develop designs which, when approved, are made into prototypes. During the last three years of the SIP, CFIF highlighted the results of the program by putting up special setting booths at the CEBUNEXT exhibit to showcase the students' designs. What's more, a Best Student Design category was added to the CEBUNEXT Mugna Awards, giving special citation to the most creative and ingenious intern.

The CFIF flagship project also strengthens linkages between the industry and various academic institutions around the country. This year, four schools have enlisted to participate in the SIP: the University of the Philippines Visayas College, the University of San Carlos, University of the Philippines – Diliman and De La Salle – College of Saint Benilde.


Designer in Focus